If you aren't building brand value, you are losing brand value.
People have personalities. Companies have personalities, too.
At On Brand Promotions, the first thing we want to understand is who you are as a company and what's important when connecting in a meaningful way with your customers and community. A strong culture creates that personality and drives the customer experience. If you want to build and reinforce your brand, branded merchandise – like all other brand choices you make – must reflect your desired personality. On Brand can help guide your promotional decisions based on your brand persona.
If you haven't yet created a brand persona, we can help you better define your brand and what it stands for. This process will guide the selection of promotional merchandise that align with your company's culture and reinforce your brand message. We set guidelines and ground rules, along with technology to manage the process, so all team members' branded merchandise reflect the true personality of your company with a consistent and compelling creative message.
Your Brand Persona is a foundational document that clearly articulates who you are and why you exist. It helps achieve clarity and organizational unity around your branded merchandise strategy.