You seldom get a second chance to make a creative and memorable first impression with key decision-makers.
Play for Keeps.
The point..."If you're going to play the game, play for keeps." This aggressive sports related direct mail campaign fortified this point with quotes from famous sports icons like Vince Lombardi's "Winning isn't everything. It's the only thing."
The challenge, identify and sign 200 new re-sellers in the next quarter to create a more robust distributor network. Ten thousand targeted pieces of direct mail made our initial case, resulting in over 2000 responses, who subsequently received the impact mailer laying our complete distributor package, ultimately signing 188 new distributors.
The message on this impact mailer targeting top CEO's simply made a statement--"There is a name for executives who don't follow their instincts". The brutal answer, and a solution, awaited them when the mailer was opened.
Inside, they found their answer, a duck call and a brochure announcing the "migration" of technology companies to the Austin market. This single mailer resulted in 45% of CEO's answering the call, with 15 taking on-site visits.